May 10, 2012

Ad Campaign



Uncluttered Domain Inc. Animation




Uncluttered Domain Inc. -  Animation

Watch Video


Ad Campaign
- Used in Trade Show, as background for speaking engagements and on website.





Clientele: 2 main clients, Senior Citizens moving from houses to apartments and Hoarders that need help organizing house. 


My assignment: to find a way to attract the families of a very stubborn clientele. I was to present the many services UD provides and convince the potential customer that these services would be invaluable to their loved ones. 

My client: liked the idea of having a fun cartoon but she was afraid that it might look too young. She also wanted to stress that UD is a small company where customers deal directly with the owners. Therefore I came up with the solution to use real pictures rather than graphics. It gave the owners valuable face time so they became recognizable.

Purpose: Initially the video was created for a trade show (why its a loop) and for website use (http://www.uncluttereddomain.com/ ). Then the owners spoke at a conference and put the video in the background. She told me that the video made a huge impact on her sales.















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