I created these graphics as part of a social networking campaign "BBQ season in upon us" for Davida Aprons.
Jul 31, 2014
Davida Aprons - BBQ Season Campaign
I created these graphics as part of a social networking campaign "BBQ season in upon us" for Davida Aprons.
Jul 28, 2014
Nail Decals - Finger Photos
Until I started working on nail decal designs, I would never have imagined that photoshopping fingernails could be a full time job.
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| border and words added |
| Check out this portfolio to see some of the many pictures of fingers that I have edited throughout the past few years. https://www.behance.net/gallery/19291331/Nail-Decals-Photo-Edits-Sale-Sheet |
Jul 25, 2014
Kosher Kurls - Beat The Frizz campaign
I created these images for a Kosher Kurls summer social network campaign.Jul 24, 2014
ABC New Product Teasers
Always Been Creative, the inventors of the blankZ plush toys, is in the middle of creating a few new innovative products. I am designing all of the graphics that go on the products and the packaging.
Here's the first cut of design samples for 2 new products. Both products are still in the prototype phase and so I can't tell or show you much about them yet. But as soon as they are closer to hitting the market, I'll put out more design samples.
Always Ready Charger
Emergency phone charger
NYC Photo Pens
Jul 23, 2014
Jul 11, 2014
Jul 10, 2014
Jul 9, 2014
Viva Nutritional Bar - proof 1
Viva Nutrition is repackaging the Toosum bar and selling it to a Chinese market. I am designing the new packaging.
Proof #1 |
| Acai & Cranberry - Smart Bar Box - Proof 1 |
Jul 8, 2014
Jul 2, 2014
Made In The USA
While all of the products that I work with were created in America, most of them are manufactured internationally. Which means that as a designer I spend a good amount of my time going back and forth between my client and the manufacturer in Japan, China, India or Russia. It is so hard to communicate with someone that doesn't speak fluent English. Especially when every country expects different kinds of size and color specs.
Recently I have had the pleasure of working with a few Made In America products. Can't tell you how nice it is to go back to inches and CMYK.
This week I'm celebrating the American made products that help our economy thrive.
Happy Independence Day & G-d Bless America,
Erica
Jul 1, 2014
5 years ago - Website Platforms
I was recently working on a mobile platform for a website and it suddenly hit me, how much website technology has changed since my first web design class in 2009, just a little over 5 years ago.
In 2009...
• There was no such thing as a mobile platform.
• Cell phones made phone calls and if you wanted to go online you found a computer.
• Laptops had internet but Wifi was rare. If you wanted internet on your laptop, you plugged into a phone line or bought one of those expensive internet chips. So if you wanted to go onto the internet, chances are that you were looking at a 20"-30" screen.
• When you bought a web domain, you paid for the amount of memory. Which means, unless you were a big company, your websites graphic quality was limited. HD was a new concept that took up a lot of memory and was therefore out of the question.
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| Remember these |
• There was no such thing as a mobile platform.
• Cell phones made phone calls and if you wanted to go online you found a computer.
• Laptops had internet but Wifi was rare. If you wanted internet on your laptop, you plugged into a phone line or bought one of those expensive internet chips. So if you wanted to go onto the internet, chances are that you were looking at a 20"-30" screen.
• When you bought a web domain, you paid for the amount of memory. Which means, unless you were a big company, your websites graphic quality was limited. HD was a new concept that took up a lot of memory and was therefore out of the question.
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