Erica's Animations and Designs: 2014

Aug 13, 2014

Baby's First Holidays - Social Networking Campaign

I created these images for the"Baby's First Holiday" campaign for Davida Aprons.

Jul 31, 2014

Davida Aprons - BBQ Season Campaign

I created these graphics as part of a social networking campaign "BBQ season in upon us" for Davida Aprons.

Nail Decals - Finger Photos

Until I started working on nail decal designs, I would never have imagined that photoshopping fingernails could be a full time job.

border and words added

Check out this portfolio to see some of the many pictures of fingers that I have edited throughout the past few years.

https://www.behance.net/gallery/19291331/Nail-Decals-Photo-Edits-Sale-Sheet

Jul 25, 2014

Kosher Kurls - Beat The Frizz campaign

I created these images for a Kosher Kurls summer social network campaign.

Always Been Creative, the inventors of the blankZ plush toys, is in the middle of creating a few new innovative products. I am designing all of the graphics that go on the products and the packaging.

Here's the first cut of design samples for 2 new products. Both products are still in the prototype phase and so I can't tell or show you much about them yet. But as soon as they are closer to hitting the market, I'll put out more design samples.

Always Ready Charger

Emergency phone charger

NYC Photo Pens

NY pens for tourists with close up maps of specific landmarks.

Jul 23, 2014

Bandaid Product Photos

Oy Vey Klutz Strips
bandaid and package design

Product Info Here

Box Front

Viva Nutritional Bar - proof 3

Viva Nutritional Bar - proof 3

Viva Nutritional Bar - proof 2

Viva Nutritional Bar - proof 2

Viva Nutritional Bar - proof 1

Viva Nutrition is repackaging the Toosum bar and selling it to a Chinese market. I am designing the new packaging.

Proof #1

Acai & Cranberry - Smart Bar Box - Proof 1

Viva Nutrition - Vitamin Fruit Gummy

Viva Nutrition

Final updated Fruit Gummy

Bottle label design

Jul 2, 2014

Made In The USA

While all of the products that I work with were created in America, most of them are manufactured internationally. Which means that as a designer I spend a good amount of my time going back and forth between my client and the manufacturer in Japan, China, India or Russia. It is so hard to communicate with someone that doesn't speak fluent English. Especially when every country expects different kinds of size and color specs.

Recently I have had the pleasure of working with a few Made In America products. Can't tell you how nice it is to go back to inches and CMYK.

This week I'm celebrating the American made products that help our economy thrive.

Happy Independence Day & G-d Bless America,

Erica

5 years ago - Website Platforms

I was recently working on a mobile platform for a website and it suddenly hit me, how much website technology has changed since my first web design class in 2009, just a little over 5 years ago.

Remember these

In 2009...
• There was no such thing as a mobile platform.
• Cell phones made phone calls and if you wanted to go online you found a computer.
• Laptops had internet but Wifi was rare. If you wanted internet on your laptop, you plugged into a phone line or bought one of those expensive internet chips. So if you wanted to go onto the internet, chances are that you were looking at a 20"-30" screen.
• When you bought a web domain, you paid for the amount of memory. Which means, unless you were a big company, your websites graphic quality was limited. HD was a new concept that took up a lot of memory and was therefore out of the question.

Final Prenatal DHA design

Finally finished the DHA prenatal design.

For now viva is holding the other versions and only creating the prenatal DHA.

Jun 24, 2014

Viva - Smart Puffs Baby Character

Original packaging design
(I created the start on top and
redistributed the other items)

At Viva Nutritional Product, we thought the Smartpuffs package design was ready to go, but apparently China doesn't allow real baby's on their packaging.

So here are some designs I put together to substitute the existing baby. So far were not loving the designs. Think it's because the original baby is just so cute. But here are some proofs that I put together and eventually we will finalize a design.

Nail Decal - wholesale sheet

Midrash Manicures

Wholesale Sheet for Gift Fair

Jun 20, 2014

Kosher Kurls / Davida Aprons - Summer Sales - Eblast

I put together the Summer Sales campaigns at both Davida Aprons and Kosher Kurls (sister companies).

This is the eblast that I created. It was also broken into sections and put on the companies social media sites.

To view more of my social media designs, check out my Behance portfolio: Social Media Design, Eblast & Print Ad

Jun 19, 2014

Vermont Valley Doggy Food - Website Launched

Today we launched the Vermont Valley Website.

Still not 100% complete, but I still kind of love it.

Check it out at http://www.vermontvalleydogtreats.com/

PS. Love working on products that were Made In The USA!

Jun 10, 2014

Kosher Kurls - Trio Campaign

Social Media Campaign images for Kosher Kurls New Trio of products

Jun 2, 2014

BlankZ mobile site is up

The blankZ mobile site
is up and running.

Go onto your mobile device and check out: http://www.theblankz.com/

Make sure to play around with the interactive photo albums, the pictures don't do much more than move around but they are so much fun to push around.

The 7 Days of Creation: A Cosmological Perspective

I spent part of the last 2 days putting together documents for a presentation on Physics v. Religious Ethics for the Physicist, Eric Gutman. Before starting, I was petrified to work with a subject matter that is totally out of my comfort zone. But in the end of the day, I'm very impressed with myself for understanding every science topic in the presentation and not having to ask ignorant questions. Overall I really like how the graphics came out, even if there was an extremely tight deadline and everything might have been a little better if I had more time.

NEW BlankZ website - goes live

Very excited for the my new blankZ website to go live.
http://www.theblankz.com/

Old BlankZ website

For around 4 years now, I have been working on toy designs for Always Been Creative owner and toy Designer, Glenn Rudin. From the start I loved the amazing white plush stuffed animals that you can color on, wash and recolor. From an advertising stand point, the primary color work perfectly for this fun brand. The eye catching designs that are used in the graphics, social media pages and packaging do a great job at pulling people in and making them more interested in the product. Unfortunately the original website was created years ago and was definitely not helping sell any products. Finally, a few weeks ago Glenn called me up and asked me to create the website I've been designing in my head for years.