Vermont Valley Doggy Food - Website Launched

Today we launched the Vermont Valley Website.

Still not 100% complete, but I still kind of love it.

Check it out at http://www.vermontvalleydogtreats.com/

PS. Love working on products that were Made In The USA!

Vermont Valley - final dog food box design options

These will hopefully be the final options for the "Vermont Valley Doggy Treats" blueberry muffin flavored box. Once this flavor is ready, I will work on five other flavors. 

Sketches of Doggy Treat Mascot

I  am designing the packaging for the new Vermont Valley Doggy Treats.

<< This is the final mascot dog that will go onto all of the packaging and a lot of the promotional material. <<


>>The white dog to the right was originally designed as a sample idea by the printer. Glenn Rudin, the VV Doggy Treat creator, asked me to create something similar to the original style but cuter and more personal.>>

>>Glenn originally suggested a golden retriever. But after I created the design to the right, we both decided that the dog should a smaller and less fury breed.>>

Below are some sketches that I made before we landed on the final character.


The idea was to create a dog that will beg for his treats. Glenn asked for the dog to put his paws together in praying position. But after an hour of trying to sketch out dogs every picture was looking unnatural. So I journeyed to Central Park and analyzed the hundreds of dogs passing by. Finally I came to conclusion that Dog arms just don't bend that way and cartoons look unnatural when you try to make them do so.







Since the client asked for it I gave some samples where the dog is begging. But in the end of the day the final design had a more accurate portrayal of a real dog stance. Ironically, after hundreds of designs, the final product has a very similar pose to the to the original design.


<< Colors and final details.
White worked best because it will be put in front of many different color backgrounds.<<

MASCOT FUNKY FACT

Find out why Tony The Tiger and almost every other kids cereal mascot looks down, while adult cereals characters look straight ahead. 

http://uncommonjournalism.blogspot.com/2014/04/is-tony-tiger-hypnotizing-your-kid.html

http://animalnewyork.com/2014/tony-tiger-manipulating-eyes/

Vermont Valley - Blueberry Dog Food front - initial samples

Vermont Valley is coming up with a new line of Doggy Treats. Here is the first look at the front of the box. There will be a lot of changes soon, including a new dog character. But for now, here are a few layout & font options.