Sep 24, 2013

Shape My World - Activity Pages

Shape My World is a potential Children's Show that is currently being pitched to TV networks.
I am almost finished designing a website for the show.

Below are activity pages that I designed for the website. 
I came up the scenarios and copy, laid out the pages, designed all of the backgrounds and most of the props.








Sep 18, 2013

Vermont Valley - final dog food box design options

These will hopefully be the final options for the "Vermont Valley Doggy Treats" blueberry muffin flavored box. Once this flavor is ready, I will work on five other flavors. 




Sep 17, 2013

Sketches of Doggy Treat Mascot


I  am designing the packaging for the new Vermont Valley Doggy Treats.

<< This is the final mascot dog that will go onto all of the packaging and a lot of the promotional material. <<


>>The white dog to the right was originally designed as a sample idea by the printer. Glenn Rudin, the VV Doggy Treat creator, asked me to create something similar to the original style but cuter and more personal.>>

>>Glenn originally suggested a golden retriever. But after I created the design to the right, we both decided that the dog should a smaller and less fury breed.>>

Below are some sketches that I made before we landed on the final character.


The idea was to create a dog that will beg for his treats. Glenn asked for the dog to put his paws together in praying position. But after an hour of trying to sketch out dogs every picture was looking unnatural. So I journeyed to Central Park and analyzed the hundreds of dogs passing by. Finally I came to conclusion that Dog arms just don't bend that way and cartoons look unnatural when you try to make them do so.







Since the client asked for it I gave some samples where the dog is begging. But in the end of the day the final design had a more accurate portrayal of a real dog stance. Ironically, after hundreds of designs, the final product has a very similar pose to the to the original design.


<< Colors and final details.
White worked best because it will be put in front of many different color backgrounds.<<



MASCOT FUNKY FACT
Find out why Tony The Tiger and almost every other kids cereal mascot looks down, while adult cereals characters look straight ahead. 


Sep 15, 2013

Sep 11, 2013

Vermont Valley - Blueberry Dog Food front - initial samples

Vermont Valley is coming up with a new line of Doggy Treats. Here is the first look at the front of the box. There will be a lot of changes soon, including a new dog character. But for now, here are a few layout & font options.


Jun 28, 2013

Artmuse Nominated for 2013 Concierge Choice Awards

ArtMuse has just been nominated for the 2013 Concierge Choice Awards for “Sightseeing and Tours”. The winners will be announced at an Awards dinner on Monday, September 30th at the Boathouse in Central park.
Congratulations to Natasha Schlesinger and the rest of the Artmuse team. I'm so happy that I get to work with such amazing people and share in this honor.

Jun 26, 2013

The Smoke Bomb Warriors

I created this with Andrew Berger as part of his animation lessons. 
This movie is not meant to be a professional quality polished video.  
It is a 7 year old creation that we made together as I taught him the basics of animation.


 Gold star goes to whoever can tell me the story line - its actually really interesting if you can figure it out
(hint - Spy v. Spy)
(click read more 
for production design)

New Passover Card & Updated Decals