Jul 9, 2014

Viva Nutritional Bar - proof 1

Viva Nutrition is repackaging the Toosum bar and selling it to a Chinese market. I am designing the new packaging.
Proof #1
Acai & Cranberry - Smart Bar Box - Proof 1

Jul 2, 2014

Made In The USA

While all of the products that I work with were created in America, most of them are manufactured internationally. Which means that as a designer I spend a good amount of my time going back and forth between my client and the manufacturer in Japan, China, India or Russia. It is so hard to communicate with someone that doesn't speak fluent English. Especially when every country expects different kinds of size and color specs. 

Recently I have had the pleasure of working with a few Made In America products. Can't tell you how nice it is to go back to inches and CMYK.

This week I'm celebrating the American made products that help our economy thrive.

Happy Independence Day & G-d Bless America,
Erica

Jul 1, 2014

5 years ago - Website Platforms

I was recently working on a mobile platform for a website and it suddenly hit me, how much website technology has changed since my first web design class in 2009, just a little over 5 years ago.

Remember these
In 2009...
• There was no such thing as a mobile platform.
• Cell phones made phone calls and if you wanted to go online you found a computer.
• Laptops had internet but Wifi was rare. If you wanted internet on your laptop, you plugged into a phone line or bought one of those expensive internet chips. So if you wanted to go onto the internet, chances are that you were looking at a 20"-30" screen.
• When you bought a web domain, you paid for the amount of memory. Which means, unless you were a big company, your websites graphic quality was limited. HD was a new concept that took up a lot of memory and was therefore out of the question.

Jun 26, 2014

Final Prenatal DHA design

Finally finished the DHA prenatal design. 
For now viva is holding the other versions and only creating the prenatal DHA.